AskThePros Logo

Branded Design Brief.

Complete guidelines & deliverables for contract graphic designers

Project Summary

As a contract designer for AskThePros.com, your task is to create branded social media thumbnail templates that reflect each client's unique identity. These designs must include two clearly defined blank areas: one for a question and another for a targeted locationβ€”both of which will be dynamically inserted later. Each project includes a required landscape version, an optional portrait variation, and matching branded header and footer graphics. You'll receive all necessary assets including logos, photos, color palettes, slogans, and website links to help align your work with the client's brand. While layout creativity is encouraged, every design must feel originalβ€”not like a reused template. Examples, specifications, and full guidelines are provided below.

1

Visual References - What you Provide

Study these examples to understand the expected quality and style:

Header example

Header Image Example (1080Γ—300)

Footer example

Footer Image Example (1080Γ—300)

Landscape example

Landscape Thumbnail Example (1200 Γ— 630)

Portrait example

Portrait Thumbnail Example (1080 Γ— 1920)

2

Visual References - This is what your template looks like after we add to the question and location boxes

This shows how your blank templates will look after our system dynamically inserts the question and location text:

Landscape Template - Final after ATP Processing

Landscape Template - Final after ATP Processing

Portrait Template - Final after ATP Processing

Portrait Template - Final after ATP Processing

3

Project Overview

Primary Goal

Create a cohesive visual brand system including Landscape Thumbnail, Portrait Thumbnail (optional), and matching Header & Footer pair that represent the client's brand while incorporating dynamic text areas.

Critical Requirements

  • Leave text boxes completely empty for programmatic insertion
  • Ensure brand consistency across all deliverables
  • Optimize for social media platform requirements

Dynamic Text Areas

Question Box

Professional questions from clients

Maximum 110 characters

120h Γ— 725w pixels for Landscape

Target Location Box

Geographic targeting information

Location Area: 50h Γ— 500w pixels for Landscape

City, State + optional profession

Important: These areas will be programmatically populated, so keep them visually distinct but completely empty.

3

Project Overview

Primary Goal - Maintain the member's existing branding.

Study the member's current website and social media presence to ensure brand consistency with their established visual identity. Then, create a cohesive visual brand system including Landscape Thumbnail, Portrait Thumbnail (optional), and matching Header & Footer pair that maintains and reflects the member's existing branding while incorporating dynamic text areas.

Critical Requirements

  • Examine the member's website and social media to understand their existing brand identity
  • Leave text boxes completely empty for programmatic insertion
  • Maintain brand consistency with member's existing visual identity
  • Optimize for social media platform requirements

Dynamic Text Areas

Question Box

Maximum 110 characters

Professional questions from clients

Target Location Box

City, State + optional profession

Geographic targeting information

Important: These areas will be programmatically populated, so keep them visually distinct but completely empty.

4

Brand Assets Provided

The Graphic Designer UI

Graphic Designer Portal Interface

Example of Designer Portal Interface (Click to enlarge)

πŸ” How to Access Your Project Assets

β€’ You will receive login credentials via email for your specific project

β€’ Use our email login system to access the secure designer portal

β€’ Download all brand assets (colors, logos, photos, etc.) directly from our website

β€’ The screen capture above shows an example of what you'll see in the portal

β€’ All files are organized and ready for download in high resolution

Visual Assets

🎨

Company Color Palette

Hex codes & primary brand gradients

πŸ‘€

Member Photo

High-res PNG/JPG with transparent or solid background

🏒

Company Logo

High-resolution PNG with transparency

Text Content

πŸ’¬

Brand Tagline

Up to ~60 characters

πŸ“ž

Member Phone Number

Formatted for display

πŸ“œ

Professional License #

If required by state regulations

5

Technical Specifications

Canvas Dimensions

Deliverable Canvas Size (px) Format
Landscape Thumbnail 1200 Γ— 630 RGB PNG
Portrait Thumbnail 1080 Γ— 1920 RGB PNG
Header Image 1080 Γ— 300 RGB PNG
Footer Image 1080 Γ— 300 RGB PNG

Text Box Area Specs - Landscape

Question Area: 120h Γ— 725w pixels
Location Area: 50h Γ— 500w pixels

Text Box Area Specs - Portrait

Question Area: Designer Discretion
Location Area: Min 50px h - Designer Discretion

Technical Requirements

Font Selection

Select your font from the following fonts:

File Specifications

  • β€’ Resolution: 72 DPI minimum, 150 DPI preferred
  • β€’ Color Mode: RGB (not CMYK)
  • β€’ File Format: PNG with transparency support
  • β€’ Compression: Optimize for web without quality loss

Asset Preparation

  • β€’ Clean member photo cutout (no jagged edges)
  • β€’ Logo should maintain aspect ratio
  • β€’ Use primary brand colors consistently
  • β€’ Ensure sufficient contrast ratios (4.5:1 minimum)
6

Design Guidelines & Quality Control

Text Box Requirements

Critical: Empty Text Areas

Our system records exact width and height coordinates to dynamically inject text. These areas must remain completely empty.

  • β€’ Use subtle rounded rectangles or bordered boxes
  • β€’ Simple background (single color or soft gradient)
  • β€’ Allow generous padding for text injection
  • β€’ Ensure high contrast for text readability

Design Best Practices

  • Maintain visual hierarchy with proper sizing
  • Use primary brand colors prominently
  • Ensure logo is clearly visible and properly sized
  • Member photo should be cleanly cut-out & integrated
  • Avoid "template" sameness - be creative with layouts

Quality Control Checklist

Before Submission

Common Mistakes to Avoid

  • β€’ Placing text or design elements in dynamic text areas
  • β€’ Using CMYK color mode instead of RGB
  • β€’ Low resolution or pixelated member photos
  • β€’ Insufficient contrast for text readability
  • β€’ Inconsistent brand color usage
7

Delivery & File Naming

File Organization

Required Deliverables

πŸ“„ landscape.png
πŸ“„ portrait.png
πŸ“„ header.png
πŸ“„ footer.png

Upload Instructions

  • β€’ Upload your PNG files directly to the designer portal
  • β€’ Use exact file names as specified above
  • β€’ Maximum file size: 10MB per file
  • β€’ Include fonts used in your delivery notes
  • β€’ We'll handle all packaging and organization

Upload Process

1

Access Designer Portal

Use the email login system to access your project portal

2

Upload Your PNG Files

Upload each file individually using the specified naming convention

3

Add Notes (Optional)

Include any special considerations or questions

4

Submit for Review

You'll receive confirmation & feedback within 24-48 hours

Access Designer Portal
8

Project Timeline

Day 0

Initial Submission

Submit your first draft via the designer portal

Include all required files and complete the quality checklist

Day 1-2

Review & Feedback

We provide consolidated feedback and revision requests

Feedback delivered via portal with specific, actionable comments

Day 3

Final Delivery

Submit final graphics incorporating all feedback

Final approval and project completion

9

Contact & Support

Get Help

πŸ“§

Email Support

support@askthepros.com

πŸ’¬

Project Questions

Use the portal messaging system for project-specific questions

FAQ

What if the client has no professional license? β–Ό

Simply omit the license number from the design. Not all professions require licensing.

Can I use stock imagery? β–Ό

Only use client-provided assets. No stock photography unless specifically requested and approved.

What about mobile optimization? β–Ό

The specified dimensions are optimized for social media platforms which handle mobile display automatically.